Adding collagen to your morning coffee is a bet on ticking one more health box without adding extra steps, but Before You Speak Coffee flipped that bet into a $4 million product line. Founded in 2020 by Bryan Loo, the brand sells instant sachets packed with turmeric, MCT oil, and ginseng — plus a dedicated collagen blend — now sitting on shelves at Woolworths, Coles, and Chemist Warehouse.
Founded: 2020 by Bryan Loo ·
Revenue milestone: $4 million AUD (2023) ·
Key ingredient: Collagen, turmeric, MCT oil, ginseng ·
Retail presence: Woolworths, Coles, Chemist Warehouse ·
Caffeine per sachet: 80 mg (approx.) ·
Form: Instant coffee sachets, whole beans
Quick snapshot
- Bryan Loo is founder, also runs Elite Supps (Before You Speak Coffee — brand website)
- Ingredients: collagen, turmeric, MCT oil, ginseng (Before You Speak Coffee — product page)
- Retail presence in Woolworths, Coles, Chemist Warehouse (Woolworths — Australian retailer)
- Revenue $4 million in 2023 (Before You Speak Coffee — brand website)
- Exact mg of caffeine per serving (80 mg from packaging, but not independently verified)
- Clinical studies specifically on this coffee blend (none found)
- Long-term effects of daily use (no peer-reviewed data)
- 2020: Founded by Bryan Loo under Elite Supps
- 2021: Launched Performance Coffee (OG)
- 2022: Thermo Energy variant released
- 2023: $4 million revenue, national retail distribution
- Whole bean line and limited edition caramel flavor (2024)
- Expansion into more functional blends
Quick facts
Eight key facts that define the brand’s positioning in one table.
| Label | Value |
|---|---|
| Brand | Before You Speak Coffee (beforeyouspeakcoffee.com) |
| Founder | Bryan Loo (also founder of Elite Supps) |
| Year founded | 2020 |
| Revenue | $4 million AUD (2023 reported) |
| Key retail partners | Woolworths, Coles, Chemist Warehouse, Elite Supps |
| Product line | Performance Coffee (OG), Thermo Energy, Whole Beans, Collagen blend |
| Caffeine per sachet | ~80 mg |
| Distinctive ingredients | Collagen, turmeric, MCT oil, Siberian ginseng |
The pattern: every product carries a functional claim — but only the collagen and turmeric have independent clinical backing for their isolated ingredients.
What are the benefits of Before You Speak coffee?
Collagen for skin and joints
- Contains Type I and III hydrolyzed collagen, 5 g per serving (Before You Speak Coffee — collagen product page)
- Marine collagen source, claimed to be absorbed up to 150 % better than other forms — though this claim is not independently verified (Before You Speak Coffee — brand website)
- ActiveSkin notes the Glow coffee is enriched with marine collagen for skin, hair, and nail health (ActiveSkin — Australian beauty retailer)
Collagen drinkers get a familiar 5 g dose in a coffee vehicle — but the brand’s 150 % absorption claim needs peer-reviewed evidence before it deserves shelf space next to a dedicated collagen powder.
Turmeric as anti-inflammatory
- Turmeric with curcumin and piperine for enhanced absorption (Before You Speak Coffee — product page)
- Gr8 Health describes the brand as “loaded with antioxidants including caffeic acid and chlorogenic acid” (Gr8 Health — Australian health blog)
MCT oil for energy
- Medium-chain triglycerides provide quick energy and support ketone production (Before You Speak Coffee — brand website)
- ActiveSkin lists products as keto-friendly (ActiveSkin — Australian beauty retailer)
Ginseng for focus
- Siberian ginseng acts as an adaptogen for mental clarity (Before You Speak Coffee — brand website)
What this means: each ingredient has standalone evidence — turmeric for inflammation, MCT for ketosis, ginseng for stress adaptation. But the blend has not been tested as a combination in any published study.
Who is the founder of Before You Speak coffee?
Bryan Loo: entrepreneur history
- Bryan Loo is the founder of Elite Supps, an Australian sports nutrition retailer (Before You Speak Coffee — brand website)
- Before You Speak Coffee operates under the Elite Supps umbrella
- Gr8 Health profiles Loo as the driving force behind the brand’s “high performance coffee” concept (Gr8 Health — Australian health blog)
Connection to Elite Supps
- Elite Supps provides distribution and retail for the brand (Before You Speak Coffee — brand website)
Endeavor Malaysia involvement
- Bryan Loo is also involved with Endeavor Malaysia, a global entrepreneur network — though details are limited on the brand’s own site
The pattern: Loo’s background in sports nutrition (Elite Supps) gives Before You Speak a natural channel into supplement buyers. He is less a coffee expert and more a supplement marketer who happens to use coffee as the delivery matrix.
How much caffeine is in Before You Speak coffee?
Caffeine per sachet
- Each sachet contains approximately 80 mg of caffeine (Before You Speak Coffee — product page)
- Standard coffee (8 oz) averages 95 mg — so a sachet is about 15 % weaker than a typical brewed cup
Comparison to standard coffee
- The FDA’s recommended daily limit for healthy adults is 400 mg, meaning up to 5 sachets would stay within safety guidelines (FDA — U.S. regulatory agency)
Daily limit considerations
- Gr8 Health notes the brand markets itself as “high performance” without specifying caffeine warnings for sensitive individuals (Gr8 Health — Australian health blog)
The catch: at 80 mg per sachet, you get less caffeine than a standard coffee — but you also pay for functional ingredients. For someone who wants both caffeine and collagen, the trade-off may be worth it.
Do you add milk to Before You Speak coffee?
Recommended preparation
- The brand states the sachet can be stirred into 250 ml of hot or cold water (Woolworths — Australian retailer)
- Can be served black — no milk required
Milk compatibility with collagen
- Milk does not affect collagen absorption; the hydrolyzed peptides are stable in dairy and non-dairy liquids (NIH — National Institutes of Health (U.S. biomedical research))
Dairy vs non-dairy alternatives
- Woolworths lists the Glow Collagen Coffee Mocha as dairy-free and gluten-free (Woolworths — Australian retailer)
- The brand also offers a barista blend designed for milk-based preparation
The implication: you can treat this like an instant coffee — black, with milk, or with plant-based alternatives. The collagen won’t curdle or degrade.
What are the 5 signs that collagen is working?
Improved skin elasticity
- Visible improvements in skin hydration and elasticity can appear after 4 weeks of consistent collagen supplementation (NIH — Office of Dietary Supplements (U.S. research authority))
- Before You Speak’s Glow coffee provides 5 g of hydrolyzed collagen per sachet
Stronger nails
- Nail brittleness often decreases after 4–8 weeks of collagen intake (PubMed — biomedical literature database)
Hair thickness
- Some users report increased hair fullness, though clinical evidence is weaker
Joint comfort
- Type II collagen supports joint health; athletes often report reduced joint pain (PubMed — biomedical literature database)
Gut health
- Glycine and proline in collagen support gut lining integrity
Why this matters: the 5 signs are general to collagen, not specific to this brand. If you already take collagen, switching to Before You Speak won’t give faster results — it just makes the daily dose more enjoyable.
Timeline: how Before You Speak Coffee grew
- 2020 – Founded by Bryan Loo under Elite Supps
- 2021 – Performance Coffee (OG) launched with collagen, turmeric, MCT oil, ginseng
- 2022 – Thermo Energy Coffee (pre-workout variant) released
- 2023 – Reports $4 million revenue; secures national retail distribution in Woolworths, Coles, Chemist Warehouse
- 2024 – Introduces whole bean line and limited edition caramel flavor
The pattern: rapid retail expansion followed product launch by only two years — an unusual speed for a functional coffee brand.
What’s confirmed and what’s unclear
Confirmed facts
- Bryan Loo is founder
- Collagen, turmeric, MCT oil, ginseng are ingredients
- Retail presence in Australian supermarkets
- Revenue of $4 million in 2023
What’s unclear
- Exact mg of caffeine per serving (80 mg from packaging, not independently verified)
- Clinical studies specifically on this coffee blend (none found)
- Long-term effects of daily use (no peer-reviewed data)
Perspectives from founder and customers
“We wanted to create a coffee that does more than just wake you up — it should support your skin, your joints, and your energy throughout the day.”
— Bryan Loo, founder of Before You Speak Coffee, in a brand interview
“I’ve been using the Glow Collagen Mocha for about a month. My nails are definitely stronger, and it’s nice not having to take a separate collagen powder.”
— Verified customer review on Woolworths
The tension: the founder’s vision matches the supplement-artisanal hybrid, but customers still rely on generic collagen benefits — not proprietary proof.
Summary
Before You Speak Coffee offers a convenient way to ingest 5 g of collagen, turmeric, MCT oil, and ginseng alongside a modest dose of caffeine. Its rapid growth to $4 million revenue shows real market demand. But the brand’s differentiation depends on ingredient quality, not clinical studies of the final blend. For Australian coffee drinkers who want functional supplementation without a second scoop, the choice is clear: treat this as a supplement drink that happens to contain coffee, not the other way around — or stick with a simple black brew and a separate collagen powder.
Frequently asked questions
Is Before You Speak coffee gluten-free?
Woolworths lists the Glow Collagen Coffee Mocha as gluten-free (Woolworths — Australian retailer). The brand also states many products are gluten-free on its website.
Does Before You Speak coffee contain dairy?
The Glow Collagen Coffee Mocha is labeled dairy-free on Woolworths (Woolworths — Australian retailer). Other products may contain milk-based ingredients — check individual labels.
Can I drink Before You Speak coffee during pregnancy?
Woolworths’ product page warns not to use if pregnant or breastfeeding (Woolworths — Australian retailer). Consult a doctor before use.
How many sachets should I use per day?
The brand does not specify a maximum, but the FDA’s 400 mg daily caffeine limit suggests up to 5 sachets. Start with one per day and assess tolerance.
Is Before You Speak coffee keto-friendly?
ActiveSkin describes the products as keto-friendly (ActiveSkin — Australian beauty retailer). MCT oil supports ketone production.
What is the shelf life of Before You Speak coffee sachets?
The brand does not publish a specific shelf life online; sachets typically list a best-before date on the packaging.
Does Before You Speak coffee need to be refrigerated?
No — store sachets in a cool, dry place. Refrigeration is not required.
Can I use Before You Speak coffee in baking?
The sachet is designed for hot or cold water preparation. It could be used in baking as a flavoring, but results are not tested by the brand.
Related reading
Andrew Ellis leads fact-checking, source verification and corrections at Australia Focus.